The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns
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- Create Date：2021-04-06 11:57:58
- Update Date：2025-09-07
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- Author：John C Bogle
- ISBN：1119404509
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Summary
The best-selling investing "bible" offers new information， new insights， and new perspectives
The Little Book of Common Sense Investing is the classic guide to getting smart about the market。 Legendary mutual fund pioneer John C。 Bogle reveals his key to getting more out of investing: low-cost index funds。 Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold， at very low cost， a mutual fund that tracks a broad stock market Index such as the S&P 500。
While the stock market has tumbled and then soared since the first edition of Little Book of Common Sense was published in April 2007， Bogle's investment principles have endured and served investors well。 This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor。
Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation， the other on retirement investing。
A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns。 This strategy is favored by Warren Buffett， who said this about Bogle: "If a statue is ever erected to honor the person who has done the most for American investors， the hands-down choice should be Jack Bogle。 For decades， Jack has urged investors to invest in ultra-low-cost index funds。 。 。 。 Today， however， he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned。 He is a hero to them and to me。"
Bogle shows you how to make index investing work for you and help you achieve your financial goals， and finds support from some of the world's best financial minds: not only Warren Buffett， but Benjamin Graham， Paul Samuelson， Burton Malkiel， Yale's David Swensen， Cliff Asness of AQR， and many others。
This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future。
Build a broadly diversified， low-cost portfolio without the risks of individual stocks， manager selection， or sector rotation。 Forget the fads and marketing hype， and focus on what works in the real world。 Understand that stock returns are generated by three sources （dividend yield， earnings growth， and change in market valuation） in order to establish rational expectations for stock returns over the coming decade。 Recognize that in the long run， business reality trumps market expectations。 Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs。 While index investing allows you to sit back and let the market do the work for you， too many investors trade frantically， turning a winner's game into a loser's game。 The Little Book of Common Sense Investing is a solid guidebook to your financial future。
The Little Book of Common Sense Investing is the classic guide to getting smart about the market。 Legendary mutual fund pioneer John C。 Bogle reveals his key to getting more out of investing: low-cost index funds。 Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold， at very low cost， a mutual fund that tracks a broad stock market Index such as the S&P 500。
While the stock market has tumbled and then soared since the first edition of Little Book of Common Sense was published in April 2007， Bogle's investment principles have endured and served investors well。 This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor。
Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation， the other on retirement investing。
A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns。 This strategy is favored by Warren Buffett， who said this about Bogle: "If a statue is ever erected to honor the person who has done the most for American investors， the hands-down choice should be Jack Bogle。 For decades， Jack has urged investors to invest in ultra-low-cost index funds。 。 。 。 Today， however， he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned。 He is a hero to them and to me。"
Bogle shows you how to make index investing work for you and help you achieve your financial goals， and finds support from some of the world's best financial minds: not only Warren Buffett， but Benjamin Graham， Paul Samuelson， Burton Malkiel， Yale's David Swensen， Cliff Asness of AQR， and many others。
This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future。
Build a broadly diversified， low-cost portfolio without the risks of individual stocks， manager selection， or sector rotation。 Forget the fads and marketing hype， and focus on what works in the real world。 Understand that stock returns are generated by three sources （dividend yield， earnings growth， and change in market valuation） in order to establish rational expectations for stock returns over the coming decade。 Recognize that in the long run， business reality trumps market expectations。 Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs。 While index investing allows you to sit back and let the market do the work for you， too many investors trade frantically， turning a winner's game into a loser's game。 The Little Book of Common Sense Investing is a solid guidebook to your financial future。
Reviews
Abhishek Kumar
，
This review has been hidden because it contains spoilers。 To view it， click here。 This entire book can be summed up in following lines， with all its essence。。。Understand power of compounding。 Index Funds are the best。 Stay more conservative with increasing age。 Have separate funny money & serious money investment portfolios。
Markus Paulhart
，
This review has been hidden because it contains spoilers。 To view it， click here。 After 150 pages the main message is still the same: „If you want to be a sucesful investor pick yourself a cheep EFT and forget about any fond investment。“ Meaning in 150 pages John C。 Bogel only tries to prove why this is the case。 A belivalbe and important message but can be summaries in one sentence。
Martin
，
Insanely rich people backing this book indicating that you are better off with mediocrity。 Reminds me of world champions， olympic medal winners famous for their ferociously competitive nature stating in interviews that it is not winning that is important， but participating。
Kyle W
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Great introduction to long term investing！ I can't wait to see it in practice。 Great introduction to long term investing！ I can't wait to see it in practice。 。。。more
Anne
，
Bogle is simple and direct a about what he believes you should do to be a successful investor。
Ashraf Bashir
，
Excellent book on the topic， very analytical， data-driven， based on numbers not arguments， referring to experts， simple still in-depth， well researched， tracking history while forecasting future， taking many factors into account including taxes and management costs， including deep comparisons of core message with alternatives of investment， logical， and very well explained。 The sole minus point is that it is very repetitive， reiterating on the same point from different angles。 A must-read on inv Excellent book on the topic， very analytical， data-driven， based on numbers not arguments， referring to experts， simple still in-depth， well researched， tracking history while forecasting future， taking many factors into account including taxes and management costs， including deep comparisons of core message with alternatives of investment， logical， and very well explained。 The sole minus point is that it is very repetitive， reiterating on the same point from different angles。 A must-read on investing。 。。。more
Rom
，
Common CentsThe author goes through detailed market strategies and offers detailing the pro’s and cons of these approaches。 Laying the basis of action that many economist and investor’s widely approve。 This book is filled with facts。 Solid truths and a winning strategy that anyone can follow and be successful。 The advice in this book will double your bank interest on your savings account with no problem。
Varun Upadhyay
，
A lot of focus on index investing。 Although I was not so convinced by author's argument about ETF is bad when compared to the index it is monitoring。 Also as it's an old book， author doesn't sees tech stocks as favorable due to dot com burst。 But compared to current scenario， he might change his views seeing that tech forms more than 30% of the pie in S&P500 index。 Good read overall。 Lot of points and strategies for safe and passive investment。 A lot of focus on index investing。 Although I was not so convinced by author's argument about ETF is bad when compared to the index it is monitoring。 Also as it's an old book， author doesn't sees tech stocks as favorable due to dot com burst。 But compared to current scenario， he might change his views seeing that tech forms more than 30% of the pie in S&P500 index。 Good read overall。 Lot of points and strategies for safe and passive investment。 。。。more
Palash Kulshrestha
，
dont think of anything， just invest in index funds and let compounding do its magicand dont let compounding costs in managed mutual funds take away your returns
DaWud Wardle
，
I saw a previous review on this book that said “ Overall summary。。。 buy a low cost index fund”。 That’s a fairly good summary of this book
Sabin
，
This is a quick ebook I read about investing。 The common themes continue to get repeated which is helpful for someone if they don't understand the financial vernacular。 Easy to read and follow。 I wouldn't rate this 4 stars， but probably like a 3。75。 Learned a few pieces of wisdom， but in the end， math wins！ Keep it simple。 Invest early。 Play the long game！ This is a quick ebook I read about investing。 The common themes continue to get repeated which is helpful for someone if they don't understand the financial vernacular。 Easy to read and follow。 I wouldn't rate this 4 stars， but probably like a 3。75。 Learned a few pieces of wisdom， but in the end， math wins！ Keep it simple。 Invest early。 Play the long game！ 。。。more
Don Putnam
，
a great book to introduce the investor to the concept of buying the entire index， with lots of data and ideas to consider。If you buy the index， at low fund cost （find the lowest） and hold forever， you will do better than most people who play the market。that's it; that's all。 the rest of the book is supporting data and this book convinced this investor。 a great book to introduce the investor to the concept of buying the entire index， with lots of data and ideas to consider。If you buy the index， at low fund cost （find the lowest） and hold forever， you will do better than most people who play the market。that's it; that's all。 the rest of the book is supporting data and this book convinced this investor。 。。。more
Khadijah
，
This book read as a research paper that should have been no more than 10 pages in length instead of an entire book。 Lots of repetition。 Lots of self plug/ Vanguard plug。 Summary: Buy and hold low cost index fund that are based on the weighted market capitalisation of company in the stock market。 That's the whole book。 This book read as a research paper that should have been no more than 10 pages in length instead of an entire book。 Lots of repetition。 Lots of self plug/ Vanguard plug。 Summary: Buy and hold low cost index fund that are based on the weighted market capitalisation of company in the stock market。 That's the whole book。 。。。more
Colin
，
This is a great book for novice and intermediate level investors。 If you feel that you don't know how to invest for your future， or you are unsure if you are making the best choice， or if you're worried that your financial advisor is making a little too much money off your hard work， read this book。 This is a great book for novice and intermediate level investors。 If you feel that you don't know how to invest for your future， or you are unsure if you are making the best choice， or if you're worried that your financial advisor is making a little too much money off your hard work， read this book。 。。。more
Stefan Papp
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Advertorial on Total Stock Market Indexes and bonds。 Can't say I disagree with the information presented。 Advertorial on Total Stock Market Indexes and bonds。 Can't say I disagree with the information presented。 。。。more
Rehnell Blackett
，
This review has been hidden because it contains spoilers。 To view it， click here。 A few things to take away however I feel that it is a little outdated as people invest differently nowadays and most probably would have got a better rating if it was read a few decades ago。 90% of the book is about index funds however has a little about asset allocation which I found interesting。
Jeremy Lee
，
The enemy of investors are expenses and emotions。 A low cost index fund is the most sensible equity investment for the great majority of investors。 The 4th law of motion - for investors as a whole， returns decrease as motion increases。
Cindy
，
I would’ve preferred to read this book rather than listen to it because of all the numbers。 A bit repetitive but interesting！
Rodolfo Martínez
，
Excelente libro que te enseña a invertir con sentido común y a no dejarte llevar por las inversiones activas sino optar por las pasivas con instrumentos que sigan un fondo indexado。
Volkan Taş
，
The book does not contain general investment approach， instead is about fund investing particularly about index fund investing。 If you want to learn investing in general do not bother。
Moran
，
John Bogle， the founder of Vanguard， shares his logic in his well titled book。 No fancy or exciting advices， just a simple idiot-proof strategy。 Overall， this was a valuable read but it could have been even shorter。
Shahab Y-achille
，
This is book is all about Index funds ， why it’s good ， why you should have an index fund in your portfolio and why it is the only way to guarantee your success in investing 。 It’s a buy and hold for life type of strategy ， absolutely nothing wrong with that 。 I am all for it ， but I’ve read a similar book from John Bogle which says the same things and so I didn’t get anything else information wise from this book ， thus my reason for giving it a 4 star rating ， nevertheless for beginners this bo This is book is all about Index funds ， why it’s good ， why you should have an index fund in your portfolio and why it is the only way to guarantee your success in investing 。 It’s a buy and hold for life type of strategy ， absolutely nothing wrong with that 。 I am all for it ， but I’ve read a similar book from John Bogle which says the same things and so I didn’t get anything else information wise from this book ， thus my reason for giving it a 4 star rating ， nevertheless for beginners this book is Golden 。 。。。more
Damian
，
Very well written and thoroughly backed by supporting evidence。 A great starting point for people who know the basics of investing but want to know what to invest in。 A bit repetitive at times is why I gave a 4 instead of a 5 out of 5。
Víctor Gómez
，
Como panfleto de venta de fondos índice Vanguard puede estar muy bien， pero básicamente repite lo mismo una y otra vez sin cambiar los argumentos。
Sidhant Jain
，
Bogle makes a convincing case in favour of Index funds。
Justin Brown
，
Simple book like John Bogle's investing strategy。1） Expenses matter2） Invest in Low-cost index funds that track the market--acceptable variations （no less than 50% of total stock market index fund but with international and small cap factor flair）Easy and quick read。 Good advice。 Simple book like John Bogle's investing strategy。1） Expenses matter2） Invest in Low-cost index funds that track the market--acceptable variations （no less than 50% of total stock market index fund but with international and small cap factor flair）Easy and quick read。 Good advice。 。。。more
Maria Lasprilla
，
There is definitely some sound advise here。 It is not exciting， it is not sexy， but it is reasonable and simple。 Reassuring for me， as I am not particularly excited about investment。 I see it as a necessity。 The US centricity is a bit tiring， so I skipped some specific pieces of information like the descriptions of the different type of retirement accounts particular to the US context。 In retrospect I would have also skipped a couple of chapters repeating advise that was already given in a previ There is definitely some sound advise here。 It is not exciting， it is not sexy， but it is reasonable and simple。 Reassuring for me， as I am not particularly excited about investment。 I see it as a necessity。 The US centricity is a bit tiring， so I skipped some specific pieces of information like the descriptions of the different type of retirement accounts particular to the US context。 In retrospect I would have also skipped a couple of chapters repeating advise that was already given in a previous one， theoretically to go deeper， but I couldn't see how。 I guess I have to learn to use the skimming techniques to my advantage。 The last section of each chapter also unnecessary。In short， a mini book would have done better than a little book。 。。。more
Chris Boutté
，
This is an excellent book。 I'm a newer investor， and from what I've learned， investing in index funds fits my goals and style pretty well。 I'm not looking to get rich off of a random sleeper stock。 I just want gradual guaranteed growth。 Once I learned that John Bogle was a huge advocated of S&P 500 index funds， I knew I had to get this book。 Much like the title suggests， it's pretty common sense to invest in index funds。 By the time I finished this book， I had a better understanding of why it's This is an excellent book。 I'm a newer investor， and from what I've learned， investing in index funds fits my goals and style pretty well。 I'm not looking to get rich off of a random sleeper stock。 I just want gradual guaranteed growth。 Once I learned that John Bogle was a huge advocated of S&P 500 index funds， I knew I had to get this book。 Much like the title suggests， it's pretty common sense to invest in index funds。 By the time I finished this book， I had a better understanding of why it's common sense and what to look for in various types of index funds and much more about investing。 。。。more
Kayla
，
I didn't like this book as much as Random Walk Down Wall Street， but it does act as kind of a sequel to it if you're looking to get into index funds。 It gave me some investment advice to think about， however， charts and math make my head spin。 And after reading it， I honestly don't know if I'm on the right investment track or not。 I didn't like this book as much as Random Walk Down Wall Street， but it does act as kind of a sequel to it if you're looking to get into index funds。 It gave me some investment advice to think about， however， charts and math make my head spin。 And after reading it， I honestly don't know if I'm on the right investment track or not。 。。。more
Brunon Ligas-Rucinski
，